Is your body telling the story you want it to? Body language and expression are among the most potent tools we have for communication. Used well, they lend power to your message. Used poorly, they can undercut everything you’re trying to convey. Whether in communication with customers, leadership, the investment community or your own teams, the story you tell physically can be one of your greatest advantages, or most serious risks.
Let’s look at a recent example: One of my clients is part of the leadership team for a Denver area software company. Though he’s an experienced public speaker and a good communicator, he has a chronic slouch. Age, injury, and boxing training combined in him to make it nearly impossible for him to sit up straight. When he came to work with me, I immediately saw how his body language often communicated defeat, low status, other things that were the opposite of what his words were saying. He wanted to do something about it, but it was clear that just sitting him upright wasn’t going be easy, and wouldn’t feel authentic anyway. Rather than attempting to force his posture into something painful and unnatural for him, I instead worked with his natural slouch to create a series of powerful posture-gesture combinations that changed his demeanor entirely. Where before, his slumped, seated self projected a feeling of defeat to his audience, now his active, forward-slanted position showed passion, detailed knowledge, and direct communication of his confidence in the product he was selling. His new customized power-posture also helped free up his hands, thereby allowing for precise gestures for emphasis as he spoke.
Very soon after our session, my client was put on the spot to do a high pressure pitch in front of the executive team for one of the biggest retailers in the U.S. My client used his new tools to project a powerful sense of confidence in his offering, something absolutely necessary in front of a Fortune 500 executive audience. The result? His team landed the deal, which was the biggest in his company’s history. As he put it, “Was that success just about me? Of course not – the product and the team had a lot to do with it. But the first thing that the customer’s leadership team knew about us, before I’d even said a word, was that I had total confidence in what I was putting forward. That didn’t close the deal by itself, but you better believe that it opened the door.”
What doors do you have that need opening?
Leveraging my twenty years of experience as a movement and communication educator, I can show you what your body language is saying, and how it’s saying it. Better, I can help you take control of the story that your physical presence tells, and help you transform it into one of your strongest assets as a leader and communicator. Book me for my customized seminar in body language for leaders, and, during the month of August, take advantage of this opportunity at half price.
Email me: jenn zuko (at) gmail (dot) com, or if you know me online, use any messenger app at hand to contact me. Let’s get started!